Black Pools of Tragedy - Literature Essay Samples

Charles Dickens Hard Times is a novel depicting the destructive forces of utilitarianism on the modern world following the Industrial Revolution. Through the vivid characters interwoven throughout the text, Dickens exemplifies the devastation caused by the mechanization and dehumanization of human beings as factory workers. This central theme is most readily seen in the tragic character of Stephen Blackpool and the unbefitting repetition of struggles he is forced to endure for the sake of morality and personal integrity. Even Stephens last name alludes to the somber, black pools of tragedy that immerse his life as a humble factory worker. Dickens uses the setting in which Stephen Blackpool lives, as well as his appearance, speech, social interactions, and death, to unashamedly attack the destructive nature of utilitarianism.In the tenth chapter of Dickens Book the First, Stephen Blackpool is first introduced as a character in the drab Coketown factory setting. In the hardest working part of Coketownwhere Nature was as strongly bricked out as killing airs and gases were bricked inthe whole an unnatural family, shouldering, and trampling, and pressing one another to deathamong the multitude of Coketownlived a certain Stephen Blackpool, forty years of age (68). Stephen comes from the inner most heart of the laboring town. Whereas personified Nature would be expected to live amongst a healthy community of people, artificial bricks have been erected in Coketown to create an unnatural town with images of deadly gas, fumes, and smog. Even the family unit, which is often viewed as the core element of most communities, has been cannibalized and set against itself with competition, shouldering, and trampling. Within the harsh and oftentimes dangerous world of factory labor, a man of forty years of age would be considered an elder worker. For Steven to have survived to the age of forty attests to his diligence and endurance as a loom weaver. The setting in which Stephen i s described emphasizes the contrast between the external, noxious environment and his true identity that is revealed as a man of heart, integrity, and goodness in the following chapters.Decades of work as a weaver in Coketown have shaped the physical appearance of Stephens body: a rather stooping man, with a knitted brow, a pondering expression of face, and a hard-looking head sufficiently capacious (68). Stern, weathered, and stooping images depict Stephens physical condition, but beyond the deep brow and hunching shoulders lie glimpses into his true character: a pondering, searching, hard-looking man with an ample capacity for goodness. Following this brief description of Stephens appearance, the reader is immediately told, whereby somebody else had become possessed of his roses, he had been possessed of somebody elses thorns in addition to his own (68). Undoubtedly Stephen Blackpool is an afflicted character with ragged scars from life in Coketown. The roses of life, whether root ed in a happy marriage, a faithful family, a satisfying job, or a life of fruitful works, have all been denied to Stephen. As a man with thorns and pain, Stephen cannot survive in his present position. Coketown and other factory towns driven solely by industry and production do not value individuals like Stephen. He was a good power-loom weaver, and a man of perfect integrity (69). The primary value of Stephens life is placed in his identity as a good power-loom weaver. Only secondarily can he be described as having impeccable integrity because workers in this utilitarian system were solely valued in the quantitative measures of production. Through the character of Stephen Blackpool, Dickens asserts integrity and individuality have no place to root and grow in these bleak conditions.Allegorically, Stephen can be seen as a character that represents what happens to industrial workers when they are dehumanized and valued only for the sake of factory output. While this allegorical chara cterization holds true throughout Dickens novel, Stephen can also be examined on a distinct and unique level when compared to the other factory workers. When seen in relation to the other laborers, referred to as Hands in Hard Times, Stephen held no station among the other Hands who could make speeches and carry on debates (68). His simple speech and inability to deny personal integrity leads Stephen into further tragedy once Slackbridge and other union agitators rise up against him. After being cast out of his workers group, Stephen must report to the factory owner Mr. Bounderby. When prompted by Bounderby to relay information on the individuals instigating the United Aggregate Tribunal, Steven responds, Theyve not doon me a kindnessbut what believes as he has doon his duty by the rest and by himself. God forbid as I, that ha ettn an drooken wi em, an seetn wi em, and toiln wi em, and lovn em, should fail fur to stan by em wi the truth, let em ha doon to me what they may (151). Ev en though Stephen has been rejected and abandoned by his fellow workers, he refuses to give Bounderby any information to use against the laborers. Not only does Stephens character reflect the contrast between the agitators corruption and his own standard of virtue, but his character also emphasizes the contrasts between the laborers poverty and brotherhood as compared to Bounderbys affluence and self-interest. To greater exemplify the disparity between Stephen and Bounderbys characters, Dickens writes, Now, a Gods name, said Stephen Blackpool, show me the law to help me! Hem! Theres a sanctity in this relation of life, said Mr Bounderby, and-and-it must be kept up' (79). In communities like Coketown, equality between the factory laborers and owners cannot exist because prominent figures like Bounderby are sure to maintain sanctity and inequality no matter what the moral cost. When looking at the character of Stephen Blackpool, Dickens stresses the stark contrast and incompatibility between the ideals of utilitarian communities as opposed to the ideals of a man like Stephen Blackpool with perfect integrity.Once Stephen is exiled from Coketown for his alleged and unfounded blasphemy, he finds himself in search of a new home. Upon Stephens departure from Coketown, Dickens remarks, so strange to turn from the chimneys to the birds. So strange to have the road-dust on his feet instead of the coal-grit. So strange to have lived to his time of life, and yet to be beginning like a boy this summer morning! (167). So strange to fathom the persecution thrown on a man like Stephen Blackpool with faultless character. When Stephens name is eventually slandered for the robbery of Bounderbys bank, he decidedly returns to Coketown to defend his honor and integrity. However, after falling down the Old Hell Shaft, Stephen expresses his dying wish to Mr. Gradgrind, Sir, yo will clear me an mak my name good wi aw men. This I leave to you (274). Without a name of honor to live on, Coketowns agitators would eternally defeat Stephens integrity; therefore a cleared name for Stephen is of utmost importance. Once Stephen succumbs to his fatal wounds from the fall, Dickens writes, the star had shown him where to find the God of the poor; and through humility, and sorrow, and forgiveness, he had gone to his Redeemers rest (275). Only in death can a good man like Stephen find peace and rest from the black pools of tragedy that plagued his life in the utilitarian setting of Coketown.Dickens theme of depicting the destructive forces of utilitarianism, mechanization, and dehumanization is found throughout the context of Hard Times, and specifically in the character of Stephen Blackpool. By shaping the honor displayed in this characters physical appearance, speech, social interactions and death to blatantly contrast the lack of morality in utilitarian industrialization, Dickens voices his condemnation on the destructive dehumanization present during this modern era. Unle ss changes are made, in the words of Stephen Blackpool ­a man of impeccable integrity ­the world will flood with black pools of tragedy and inevitably become a muddle! Aw a muddle! (273).

Western Culture And Indian Culture - 983 Words

Culture is the characteristics and knowledge of people, the way of life, defined by everything from language, religion, cuisine, social habits, music and arts. Every country has its own culture and traditions. I belong to India which is famous for Hindu culture. In this culture there are many different gods worshiped by different caste and tribe in India. But the most common is Lord Shiva. There are major differences between Western and Indian culture in ideology. As Western culture is open minded in nature and Indian culture is of orthodox views. Another major difference, Western culture is materialistic in nature and Indian Culture is religious in nature. But as time changes both culture’s intersection are witnessed in their culture. Adopting good views like family, love and harmony. In Indian culture adopt one good thing from western culture to providing education to girls and allow them to do job which helps her to support their family member and become independent. Wester n culture also adopted good views from Indian culture like yoga, meditation for inner happiness of person. I have been living in USA since 2015 and I notice the difference between Indian culture and United States culture. Here I describe about the family characteristic, In the Western culture mostly people believe in nuclear families. Here people are independent, they do whatever they want like in American culture once children’s reach age of 18, they consider as an adult and they move out from theirShow MoreRelatedWestern Culture And Indian Culture1604 Words   |  7 Pagesdominant cultures that infiltrate their ascendancy into many of the world’s countries in a conscious and subconscious manner. An example of this cultural dominance can be seen in the bidirectional influence that Western Culture and the Indian culture portray onto one another. The cultures of the Western world and India in particular are alike one another on the basis that they are both economically established and are full of vibrant social societies. There is an idealized belief that the Western worldRe ad MoreEssay about Indian Culture Vs Western Cultures1579 Words   |  7 Pageshad invited my best friend Jenene, to attend an Indian wedding. I thought it might be fun for her to experience the different foods, clothing, personalities, and religious beliefs that were particular to my culture. Later on that evening she had pulled me to the side and told me that the culture that she was raised in was completely different from mine. She was raised in New York all of her life and she had never experienced such a distinct culture. At that time I told her that she did not know halfRead MoreIndian Culture vs Western Cult1580 Words   |  7 Pageshad invited my best friend Jenene, to attend an Indian wedding. I thought it might be fun for her to experience the different foods, clothing, personalities, and religious beliefs that were particular to my culture. Later on that evening she had pulled me to the side and told me that the culture that she was raised in was completely different from mine. She was raised in New York all of her life and she had never experienced such a distinct culture. At that time I told her that she did not knowRead MoreMy Essay on Modernisation1516 Words   |  7 PagesImpact of Modernization on Indian society Indian society is very old and surviving even after many ups and down and social issues. This article involves a brief about the Indian society and impact of the social process of modernization and westernization on it. How the Indian society has implemented these both processes and to what extent. Society is a platform that gives a shape to the peoples livings, demands, aspirations, needs and all kinds of growths. When numerous people having diverse mindsetsRead MoreImpact of Globalization on Non Western Culture Essay1387 Words   |  6 PagesImpact of Globalization on Non Western Cultures Examples of Globalization’s Impact Globalization is far reaching in this day and age. Globalization is the worldwide flow of goods, services, money, people, information, and culture. It leads to a greater interdependence and mutual awareness among the people of the world (Tischler, 2011, 2007, p. 430). One non-Western culture that has been impacted by globalization is China. An example of the impact of globalization on China is their economy. Read MoreThe Changing Non-Western Cultures1499 Words   |  6 PagesWorldwide, non-Western cultures faced fundamental challenges to their cultural identities not so much a recentering of culture but a decentering of culture (Sayre, 2010, p.419). 3 In the later nineteenth century and early twentieth century, what would a decentering of culture have meant for a given cultural group? Select from among the non-Western cultural groups noted in the text (Native American, Chinese, Indian, Japanese, or African) and research the impact of Western or European cultures on thatRead MoreAnalysis Of The Movie Bend It Like Beckham 1278 Words   |  6 Pagesnamed Jess Bhamra, who is an Indian living in England. She is a very talented soccer player, but her parents will not permit her to play. One day, she meets a girl named Jules Paxton, who persuades Jess to play soccer. Throughout her time on the team, Jess has to make sure that her parents do not discover that she is playing professional soccer and that she has a growing crush for her coach, (Chadha, Bend it like Beckham). One can also observe that men in the Indian culture are more dominant than womenRead MoreLiterary Analysis Of Midnight s Children, The God Of Small Things, And The White Tiger 1331 Words   |  6 PagesMany a writers of Indian Diaspora have expressed their true emotions and fear through their writing in multifaceted ways. For the non resident Indian writers the struggle is everywhere, whereas the Indians trapped in the cultural conflict in their country itself endure a constant struggle which ends nowhere leads nowhere. The Man Booker prize winning Indian works Midnight’s Children, The God of Small Things, The Inheritance of Loss, and The White Tiger are written with an intention to discuss theRead MoreCultural Comparisons Between Three Cultures : South Indian, Filipino, And Polish- American1401 Words   |  6 Pagesquality healthcare to a diverse population, it is imperative for the healthcare providers to address all the healthcare challenges that face the American socie ty today. This paper focuses and discusses the cultural comparisons between three cultures: South Indian, Filipino, and Polish- American. The heritage assessment is significant in the field of medicine and an essential tool for healthcare providers and their patients. The heritage assessment tool is used as an aid that fosters a deeper understandingRead MoreBollywood Is The Biggest Film Industry In India, But Is1123 Words   |  5 PagesBollywood is the biggest film industry in India, but is not the only film industry in India. Bollywood was born at the same time as Indian cinema itself. By the 1930s, Bollywood had already built several studios which, 10 years later, had produced approximately two-thirds of Bollywood’s 150–200 annual films. The name Bollywood comes from the American from Hollywood, the B is there for Bombay (now know as Mumbai). A typical Bollywood movie lasts for two-and-a-half hours, it has slowly unrolling storylines

The Wifes Lament Essay - 1532 Words

The Wifes Lament Over the years, there have been many interpretations of who the speaker of The Wife’s Lament could be. These range from very interesting ideas to ones that seem a little rough around the edges. It is obvious that no sure answer can be found due to the fact that whoever wrote this poem is dead and that the answer will always be in speculation even if it is correct. Hopefully, at the end of this quest I will be slightly more enlightened as to who the true speaker may really be. There are some things that we do know about this poem. It is most often referred to as an elegy because of the mood of mourning and regret. Upon further reading I discovered that this poem is like others of its time period. Many†¦show more content†¦Ã¢â‚¬Å"I have the right to say what miseries I have endured since I grew up, new or old-never greater than now.† Even though this poem is relatively short, the vivid expression of grief is somewhat awe-inspiring. The first interpretation of who the speaker is in The Wife’s Lament is very shaky and not well accepted among scholars and even the average reader. This interpretation is that the speaker may be a male and not a female as we all believe. It was very common in Anglo-Saxon times for the lord of a group of people to be more to them than a ruler. Very often he would become a close friend to his people and they loved him like family. The relationship between lord and man was more than just a business arrangement and although they were working for the lord, he was respected much like a father figure would be. The problem with this interpretation is that the grammatical gender is feminine. This is the reason why everyone assumes that the speaker is a female. Supporters of this reading of The Wife’s Lament believe that somewhere along the line of translating the poem the translator made a mistake and changed the gender of the speaker. As I have already said, this interpretation is very rough around the edges and rather hard to believe. I believe that if the speaker were male then there would be no real reason for his being exiled in this fashion. It was not a custom for communities to allow â€Å"foreigners† in thus falsifyingShow MoreRelatedLoss and Reflection in The Wifes Lament860 Words   |  3 PagesLoss and Reflection in â€Å"The Wife’s Lament† Isolation from society can evoke a deep loneliness and self-reflection. The poem The Wifes Lament from the Exeter Book expresses the desolation of exile. The dominant theme is the contrast of a happy past and a bleak present of isolation. The anonymous author of The Wifes Lament uses setting, tone, and conflict to develop the theme of great loss. He/she augments a situation in which meditation on lifes past joys is the only redemption in a life sentencedRead MoreThe Seafarer, The Wanderer, And The Wifes Lament896 Words   |  4 Pagesthat’s most commonly used to honor the dead.’ Considering the Anglo-Saxon traits of loneliness,sadness, and tragedy, â€Å"The Seafarer,† â€Å"The Wanderer,† and â€Å"The Wife’s Lament† all exhibit typical characteristics of this influential time period through the How to Read Poetry notes. To begin with, â€Å"The Seafarer,† â€Å"The Wanderer,† and â€Å"The Wife’s Lament† all exhibit the trait of loneliness. â€Å"I can make a true song about myself, tell travels, how I often endured days of struggle, troublesome times,...† In thisRead MoreThe Absence of Women in Beowulf, The Wifes Lament, and the Battle of Maldon1941 Words   |  8 PagesThe Absence of Women in Beowulf, The Wifes Lament, and the Battle of Maldon It could be argued that women are indeed present in the minority in surviving Anglo-Saxon poetry, and that therefore, they are made conspicuous through their absence. The fact they may appear less frequently in Old English Literature does not necessarily mean that women were any less significant in society at this time, although this is the conclusion reached by some. It is assumed that women did, in general, have lessRead More The Anglo-Saxon poems, The Wanderer, The Seafarer, and The Wife’s Lament3469 Words   |  14 PagesThe Anglo-Saxon poems, â€Å"The Wanderer,† â€Å"The Seafarer,† and â€Å"The Wife’s Lament† The Old English, or Anglo-Saxon, era of England lasted from about 450-1066 A.D. The tribes from Germany that conquered Britain in the fifth century carried with them both the Old English language and a detailed poetic tradition. The tradition included alliteration, stressed and unstressed syllables, but more importantly, the poetry was usually mournful, reflecting on suffering and loss.1These sorrowful poems fromRead MoreFaith Versus Fate in the Poems The Seafarer, The Wanderer, and The Wifes Lament660 Words   |  3 PagesThe Seafarer, The Wanderer, and The Wife’s Lament all contains faith verses fate. The three poems are very similar and very different. The three poems ranging from a lonely man, to a lost soldier, to a wife’s bedrail. The medieval poems show hurt, confusion, and loneliness. The Seafarer, The Wanderer, and The Wife’s Lament all contain keening in the personalized poems, in many lines. The Wanderer is a poem based on a soldier who went into exile because of the death of his dear lord. In line twentyRead MoreTheme Of Exile In The Seafarer1451 Words   |  6 Pagesseparation and banishment between people and also between the people and their native country, meaning exile. During this time exile caused a great deal of pain and grievance. The three poems written in this period, The Seafarer, The Wanderer, and The Wife’s Lament were not only translated and written in the Medieval Period, but also related to this period in terms of exile. Relating to the Medieval Period, each of these poems has the overall theme of exile meaning the speakers in each poem are in a stateRead MoreThe Anglo Saxon Era Of Rich History And Reflected Literature1486 Words   |  6 PagesPeriod began in 449 and ended in 1066 AD. This was a time of Viking conquering other nations, patriotism, and Pagan to Christian religious conversion. There are only few recorded authors of this era as a result of literary works such as Beowulf, Wife’s Lament, and The Seafarer being passed down orally through generations of time. The literature serves as a reflection of this ancient time rather than having an impact on this time period. This was a period of great conquering, pride and honor, and ChristianRead MoreThe Importance Of A Common Bumper Sticker Quote903 Words   |  4 Pagesreality became clear; women are to be an object, a fixture, a malleable ball of clay left for shaping at the hands of the man she shadows. However true this may be, this paper, my last soapbox to preach observations upon, aims to reference: The Wife’s Lament, Beowulf, Paradise Lost, The Flea, and The Poetess’s Hasty Resolution to reiterate and further emphasize the use of, shift in, and development of gender roles. My primary focus resting upon the roles of women in literature throughout the time-periodsRead More Medieval Women Essay1034 Words   |  5 Pagesisolation and desperation felt by these women is captured in the â€Å"The Wife’s Lament† as the speaker describes her inability to control her own situation. The female characters Wealhtheow, Hildeburh, and Freawaru in Beowulf also display the limited role of women as peace-weavers. The only female character with some power in Beowulf is Grendel’s mother, who retaliates for the death of her son. The speaker of â€Å"The Wife’s Lament† is a peace-weaver who has been abandoned by her tribe. She describesRead MoreRethinking Gender And Space On Old English Literature877 Words   |  4 PagesRethinking Gender and Space in Old English Literature Beowulf and The Wife’s Lament are written between 100 and 1600 centuries. There has been different interpretation of the poems, some, an attempt to fit the events in the poems into the 21st century which has led to distortions and misrepresentation especially of the female characters and their representation in these poems. According to Shari Horner, twentieth century critics have tried to read women in Beowulf particularly as garrulous, weak

Business Plan for Digital Business Strategy- myassignmenthelp

Question: Discuss about theBusiness Plan for Digital Business Strategy. Answer: Introduction The name of the business is Webstar. This is a web and graphic design solution company. The company is primarily focused on the web design and development solution delivery. In addition to that the other solutions related to web and internet such as the web content writing, social media promotional post design and SEO (search engine optimisation) are also part of the service pack that the company offers to its customer. In the recent time the growth in the web traffic, access to internet through the mobile devices and faster network provided the growth opportunity of the online content. The market is expected to reach more than $1bn by the year 2017 (Ibisworld.com.au, 2017). The growth and demand for the quality and creative service in the industry is high. There the business would try to provide the highly satisfying, creative and up to date design and development solution for the web sites and web based services. Canvas for Business Model Customer Segment The main focus of the business is the business customer. in recent time every business need to make some online presence to become successful. There the primary requirement is the well developed and mobile friendly website of the business. in the geography based segment the business primarily focus on the city based businesses for the development of website or the up-gradation of the current web site. In the recent time the mobile devices became the main contributor of web traffic. There every business needs to have a mobile friendly optimised design. That is why there is a large demand for the existing website up gradation work (Sharma and Lambert, 2013).That is why the business would primarily focus on this segment. The other segment that the business would focus is the online promotion of the businesses. Basically the service would be given to increase the traffic in the main business website of the client. There the SEO service, content creation for the blog, and the social media promotional post would be designed for the promotion. Value Proposition The main value that the business would provide the business clients is the one stop solution for the online presence and promotion development. Generally the web design companies are more focused on the website development and the maintenance of it. The businesses have to look for other service provider for the online promotion activity. There the Webstar would provide unique solution where all the online related promotional solution would be delivered by the company (Anderson et al., 2006). Minimum Product Value The minimum value product of the business is the complete service pack or CSP for making online presence. This CSP would provide the services related to website design and development, web site maintenance, developing online content, designing social media and online promotional graphics. This highly differentiated service would be useful to persuade the business clients to buy the service. This CSP would be useful for the retention of the customer. The reason is that the most of the service that this pack is providing is long term and the clients would be asked to renew the service pack occasionally (Moogk, 2012). At the time of renewal the feedback provided by the clients would be used for the future service pack development. Channels Webstar is providing the specialised web related service to business clients. Here the main channel that the business would use is the direct sales channels (De Vries, 2006). The sales personnel of the company would directly interact with the business clients for selling the CSP. The business buying behaviour is technical and complicated and time consuming. There the sales personnel to provide them valuable information to them for making the purchase related decisions. Customer Relationship Customer relationship is one of the important aspects for the service marketing to the business clients. Webstar would aggressively try to pursue the customer acquisition process. But the business needs to retain the customer in the long run of the business. There the business would collect and store the customer related data. The information related to purchase, type of service used, customisation delivered and purchase decision making factor would also be developed. The feedback of the delivered services would also be stored and used for the future service development (Sharma and Lambert, 2013).Based on this information the customer service executive and the sales personnel would interact with the clients on regular basis to retain them in the long run. Key Resource The key resources that are required for the business are the financial resource, resource related to business infrastructure, human capital (Johnson et al., 2008). These are the following requirements of the resource. Business infrastructure Office equipments- Chairs and desks. 10 desktops and 5 laptops. Multimedia equipments Telephone and fax machine. Fitting and fixture Storage area racks Different type of counters Shelves Human capital In the business there would be 17 personnel initially. There would be 4 designers and 4 developers. 2 employee for the office related works. 4 sales personnel. 2 staff for the content writing. One person for the business supervision. Financial resource Initially the business would need $20,000 as start up capital. Key Activity The first activity would be the direct sales related activity. The sales personnel would develop the data base related to the clients. Based on the data base the sales personnel would make call and fixed appointment for the meeting. Then they would visit the customer and complete the sales process. The key activities for the value positioning are the service development and delivery related activity (Meertens et al., 2012). The designing team would look for the requirements of the client, the resource availability and price quote for the design development. Based on this information the design team would develop the website design. Then that design would go for the development process. The other promotional activity would also be done this type of process. The sales personnel would acquire all the customer related information and provide those to the office personnel for storing. The sales personnel would also generate feedback of the service from the client on periodic based (Meertens et al., 2012). This would be useful for the customer relation maintenance. After the completion of the sales process the sales personnel would collect the fee of the service and submit to the accounts department. Key Partner The key partner of the business is the web hosting company. The web hosting company would provide the service related to technology and service for the developed website to be seen over the internet. This service would cost the company high to develop. The partnership would reduce the resource needed and risk factor of the business, but this one of the important aspect of the total service delivery (Bharadwaj et al., 2013). The existence and functioning of the website is dependent on this partnership for the business. To have a effective service from this tie up the business need to maintain good relationship and communication with the web hosting service provider. Cost Structure Item Cost in $ Chairs and desks. 2000 10 desktops and 5 laptops and Multimedia equipments 30,000 Telephone and fax machine. 2000 Storage area development 1000 Racks, Different type of counters, Shelves 2000 Sundry office expenses 2500 Other fixed cost 30,000 Variable cost 5000 Total cost 74,500 A better part of the cost of the business would be incurred in the desktops, laptop and multimedia equipments purchase. This equipment would be of high quality to provide effective and quality service to the clients. The business is value driven. That is why the business would recruit quality designer and developer for the service design and development (Muhtaroglu et al., 2013). The necessary expenses for the human resource would be incurred. Revenue Structure Revenue streams Contribution Website design and development 50% Website maintenance 15% Online promotional material design 25% Online content development 10% The organisation would sale the CSP and also the individual services as per the requirements of the clients. The general contribution figure of the different selling of service would contribute in the above mentioned manner. For the revenue generation the penetrating pricing policy would be used for the CSP. The competition in the Web design and development field is high as the entry cost in the industry is low. To attain good market share the business would use low price (Muhtaroglu et al., 2013). On the other had the individual service would use the value based pricing approach. Feasibility Analysis Market Feasibility Market demand for the services In the recent time the growth of the mobile devices, greater access to internet and quality internet speed increases the traffic in the website. The online presence of the companies became one of the most important factors for the businesses. Earlier designs of the website were not mobile device friendly. Because of that reason redevelopment need is also high. Customer type The main customers are the business clients in the locality. The main customer would be the businesses who would need website for the business. There is certain business which needs regular promotion in the online media. Those are the other customer source of the business (Katz and Green, 2009). Potential customer number and their location The businesses which have main offices in and around the city would be the primary customer of the business. The main appeal of the service to the customer The main USP of the service is the complete package services for the online presence and promotion development for the businesses. Normally the businesses would have to select the service provider for the website related service and online promotional related services. But the CSP or the complete service pack of the company would Address the need holistically. Selling process The business would sell all the services in pack through the CSP. There would be individual service as per the customer need for selling. Competitors The main competitors of the business are the website designing company and graphics designing company. Market entry barrier The business needs moderate capital to start the business. In recent time the qualified professional coming out of the university would be easy source of human capital. That is why the entry barrier to the industry is low (Katz and Green, 2009).That is why differentiated quality service delivery is important for the business. Technical Feasibility The main technical support that the business need are the quality electronic equipments, different technology service provider like the ISP and the website hosting services. The electronic and multimedia equipments can be procured form the market easily. The availability of the quality professional for the service development is adequate because of the proliferation of university and related courses. The technical service providers for the process are reliable and available in the market. Competitive market also pushes them to deliver quality services. Human Feasibility Qualified professional for service development are the critical human resource that the business needs (Guerrero et al., 2008). The designer recruitment for the business would select from the people from the commercial art background or people with computer graphics designing skills. The developer would be selected from the local technical and engineering colleges and university. There are technical sales personnel available in the job market. Financial Feasibility Start up capital requirements $74,500 Total fixed cost $69,500 Total variable cost $5000 Total cost of start-up for the business is $74,500. The funding of the capital would be done through the sources like the personal finance, bank load and the leasing procedure. Projected net profit for the year-1 is $12078. The expected net profit for the second year is $16967. The growth in net profit figure is around 40%. I n the 1st year the business needs to do the hard work to for the customer acquisition (Guerrero et al., 2008). The result can be seen from the second year. Expected profit figures for the business for first and second figure Reference Anderson, J. C., Narus, J. A., and Van Rossum, W. (2006). Customer value propositions in business markets.Harvard business review,84, 1-4. Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., and Venkatraman, N. V. (2013). Digital business strategy: toward a next generation of insights. De Vries, E. J. (2006). Innovation in services in networks of organizations and in the distribution of services.Research policy,35(7), 1037-1051. Guerrero, M., Rialp, J., and Urbano, D. (2008). The impact of desirability and feasibility on entrepreneurial intentions: A structural equation model.International Entrepreneurship and Management Journal,4(1), 35-50. Ibisworld.com.au. (2017).Web Design Services in Australia Market Research | IBISWorld. [online] Available at: https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/technology/web-design-services.html [Accessed 19 May 2017]. Johnson, M. W., Christensen, C. M., and Kagermann, H. (2008). Reinventing your business model.Harvard business review,86(12), 57-68. Katz, J. A., and Green, R. P. (2009).Entrepreneurial small business(Vol. 200). McGraw-Hill/Irwin. Meertens, L. O., Iacob, M. E., Nieuwenhuis, L. J., Van Sinderen, M. J., Jonkers, H., and Quartel, D. (2012, March). Mapping the business model canvas to archimate. InProceedings of the 27th annual ACM symposium on applied computing(pp. 1694-1701). ACM. Moogk, D. R. (2012). Minimum viable product and the importance of experimentation in technology startups.Technology Innovation Management Review,2(3), 23. Muhtaroglu, F. C. P., Demir, S., Obali, M., and Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Sharma, A., and Lambert, D. M. (2013). Segmentation of markets based on customer service.International Journal of Physical Distribution Logistics Management.